Peroni iTL Skycity Summer Installation

iTL Restaurant, SkyCity Adelaide | 2024

In collaboration with Peroni Australia and creative agency Moth Design, I developed a site-specific digital artwork for a summer activation at iTL, Skycity Adelaide. This temporary installation wrapped around the restaurant’s interior and exterior, transforming the space into a bold expression of the Peroni brand and the essence of an Australian summer.

Using Peroni’s signature blue palette as the foundation, I created an abstract design full of sweeping forms and curves. The composition evokes oceanic movement, sunlit shadows, and relaxed coastal luxury; referencing everything from Mediterranean shorelines to summer afternoons on tiled terrazzo. The artwork was digitally rendered, printed on vinyl decal, and applied seamlessly across the bar, glass balustrades, counters, and furniture elements to create a unified visual experience.

The look and feel of the work is clean, vibrant, and architectural. It is design to reflect both the crisp clarity of Peroni beer and the chic, minimalist aesthetic of iTL’s interior. Through shape and repetition, the forms create a visual rhythm that moves patrons from one part of the space to another, framing the dining and drinking experience in colour and form.

This project was a true creative collaboration developed in close consultation with the Peroni marketing team, SkyCity, and Moth Design to align seamlessly with the brand’s identity while elevating the physical space. As a temporary summer installation, it captured the season’s energy: bright, immersive, and effortlessly stylish.